With India contributing only 2% to its revenues, the multinational is focusing more on key markets like the US and China.
The brothers, who began their ad journey a decade apart from each other, Piyush in 1979 and Prasoon in 1989, will be the eighth recipient of the award.
'Virat is the captain of the Indian side and Anushka is an A-list Bollywood actor. Something like this has not happened before.'
Ad spends to revive in 2018; India likely to add Rs 47,028 crore in the next five years
From anti-profiteering to affixing stickers on existing stocks, FMCG companies are bracing for new set of GST challenges
TVS should be prepared for a rough ride as Bajaj Dominar, Mahindra Mojo, Royal Enfield Classic 350 and many others are stepping on the gas for a slice of this category.
This time food regulators found excess presence of ash content in Maggi
Manufacturer Nissan plans to get aggressive with brand communication and increase the number of customer touchpoints through showrooms, experience zones and other initiatives.
However, some of the provisions in the draft Bill needs scrutiny, as these could scare away international investors
The ISRO is looking at Mangalyaan-2, a follow-on mission to Mars, and launching two satellites that would look at Venus and explore asteroids.
A strong supporter of the new tax regime, Adi Godrej tells Viveat Susan Pinto the second half of FY18 will be even better for consumer goods companies as challenges abate.
In the coming months, Lever Ayush will venture into categories beyond soaps, shampoos, toothpastes, lotions and moisturisers, its current segments of operation, as it seeks to give the brand a horizontal push.
Mersal is the first Vijay film to make Rs 200 crores. Some say credit for the star's most successful film goes to the BJP and its opponents.
There is a huge spurt in demand to launch smaller satellites, those as light as 1 kg, with a lifespan of two to three years. But there aren't enough rockets to carry these, reports T E Narasimhan
In an interaction with Viveat Susan Pinto, Thomas Lutz, head of the consumer and retail practice at The Boston Consulting Group. highlights some of the top consumer trends in India and the way forward for companies.
Most business groups in India, including Godrejs, Tatas and Mahindras, have seen patience tested in JVs, with some of them winding up quickly
Coffee Board of India has signed on P V Sindhu, P Gopichand and Prabhas and Rana Daggubatti from the Baahubali star cast as brand ambassadors
With a new campaign for Gatorade and renewed thrust on sports drinks, PepsiCo looks to make the most of the growing passion for fitness in the country.
Hershey's plans to raise its India presence and introduce some of its global brands, beside looking at more manufacturing facilities here.
Separate entity for publishing business of Kasturi & Sons Ltd to increase focus on publishing business; no plan to bring in external investors, says firm.
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